Today, we delve into an exciting realm where computational creativity and neural techniques meet fashion design artistry. The rapid advancement of AI is revolutionizing fashion design. This convergence is reshaping the landscape of fashion, and industry has a global value of approximately $2 trillion (around £1.65 trillion).
The fashion industry is rapidly evolving, yet today it faces a critical challenge: traditional methods of showcasing fashion designs are often time-consuming and lack the vividness necessary to capture the essence of the design and the designer's vision.
Haiper is a powerful perceptual foundation model-driven AI, designed for a new generation of digital creators and their community. We have begun to develop a solution crafted to empower individuals to creatively express themselves, making it effortless to deliver enjoyable, fun, and relatable content across various online platforms. In this case, static sketches are transformed into vibrant animations.
Fashion Innovation Agency at London College of Fashion is exploring how Artificial Intelligence can be used to transform static fashion sketches of models/garments into animated videos.
Together, we aim to explore a new model of showcasing fashion illustration design for the industry.
Mckinsey's report on Generative AI use cases in fashion foundation models and generative AI can be used across the fashion value chain, which covers various applications, from product innovation to marketing, highlighting how AI can generate creative options, customize products, and streamline content development, starting from the merchandising and product front: converting sketches, mood boards, and descriptions into high-fidelity designs.
This reveals the tip of the iceberg that took center stage during this years' fashion design. From Mango's AI 'Inspire,' an AI-driven platform for crafting prints and fabrics, to the custom ISPA Universal shoe AI designed by Nike, AI is positioned as a game-changer in fashion design, enabling unparalleled creativity and the ability to produce unique and innovative pieces swiftly.
Matthew Drinkwater, Head of Fashion Innovation Agency, is a globally recognised authority in cutting-edge technologies and their integration into the creative sectors. "Generative AI is going to empower an entirely new generation of creatives. Tools like sketch to animation will allow for new pipelines, easier iteration and new pathways into the creative industries. It's incredibly exciting to partner with the outstanding talent at Haiper on such an important project and to further demonstrate the potential of Artificial Intelligence within Fashion." Matthew commented.
Furthermore, with the growing use of generative AI in the creative field, we are moving towards a future where the ability to create fashion works, once limited to a select few, will become accessible to many.
In 2023 RealTimeConference's AI Enabling Creativity in Fashion' Panel, Haiper AI CEO & Co-founder Yishu Miao was in conversation with creative fashion artists, who are at the forefront of discovering the immense possibilities at the intersection of fashion and AI design.
There are two artists, Matilde Mariano, Jose Sobral, are from the background of architecture. Jose Sobral is the winner of the first AI Fashion Week this April, where he participated in Revolve's design competition. His innovative fusion of architecture and fashion, enhanced by AI technology, has earned acclaim on the global stage.
Moin Roberts-Islam, Technology & Innovation Manager of Fashion Innovation Agency, finds this trend empowering. He is an innovator at the intersection of fashion and technology, boasting extensive experience in collaborative ventures in these fields. Moin believes that this tool will empower both professional designers and aspiring students to quickly realize their creative concepts, "providing more lifelike visual outputs to accompany their initial designs, potentially leading to new creative directions that would never have been explored otherwise".
The solution will be powered by Haiper's Perceptual Foundation Models, which aim to understand the complex physics of the world intuitively. A powerful AI, equipped with a deep understanding of light, motion, texture, and interaction, becomes an invaluable tool for designers. Imagine being able to predict and visually represent how water splashes against a dress, how different fabrics flutter in the wind, or how shadows and light play across a garment as the model moves. This level of detail and realism enhances the presentation of fashion designs, allowing creators to experiment with and showcase their work in dynamic, highly realistic settings.
"Longer term, this tool can allow designers to develop an immersive and engaging runway-style experience without the limitations of budget, venue, availability or other real-world factors, allowing them to truly focus on the creative process and capturing a new and wider audience, much earlier in their fashion journey than they would have been able to previously,” Moin said.
With our teams’ roots in DeepMind and TikTok, we believe that AI-powered creativity should be fun, exciting and shareable. Fashion design is no exception. Sign up on app.haiper.ai if you are interested in early access, and go Haiper!