As a Marketing Manager at Haiper, you will play a pivotal role in defining and executing marketing strategies to promote our leading-edge products and solutions. You will work closely with our internal and international teams to create compelling marketing campaigns, drive demand generation, and establish Haiper as a thought leader in the Generative AI space.
Marketing strategies: Make comprehensive marketing strategies based on target audiences and market trends within the AI space.
Content operation: Lead the creation of high-quality, informative, and engaging marketing content such as blog posts, case studies, and social media channels.
Social media marketing: Plan and implement demand generation campaigns across various channels.
Data analysis: Monitor and analyze the performance of marketing campaigns using effective tools or platforms and provide reports and insights to the senior team.
Marketing research: Stay up-to-date with industry trends, competitors, and emerging technologies in the Generative AI space.
Team: Establishing a market operation mechanism internally, enhancing the team's market operation capabilities.
Proven experience in marketing, particularly in AI products or community growth
Deep understanding of Generative AI is preferred, but not essential
Proficiency in digital marketing, especially social media
Excellent communication and copywriting skills, strong ability to establish relationships with users and partners
Project management skills with the ability to plan, execute, and oversee marketing campaigns
Data-driven mindset, with experience in analyzing and interpreting marketing analytics
Bachelor's degree in marketing, or related field (Master's degree preferred)